Introduction
Design is a language that speaks to the culture and history of a nation. Jhumar Design is an Indian-based design firm that has captured the essence of Indian culture and rendered it in a contemporary style. This article will examine the history and development of Jhumar Design, their design philosophy, and their contribution to Indian contemporary design.
History of Jhumar Design
Jhumar Design was founded by Ravi Singh, an Indian designer born in Rajasthan, India. Singh had a profound understanding of Indian culture and art, which inspired him to create a brand that reflects that essence. In 2010, he founded Jhumar Design as a brand that focuses on Indian contemporary design.
The brand has grown in popularity and has become recognized in the field of contemporary design. Besides, the brand has exhibited their works at various exhibitions in Delhi, Mumbai, New York, and Paris.
Jhumar Design Philosophy
Jhumar Design follows a minimalist approach that uses simple shapes, vibrant colors, and traditional Indian patterns. The brand’s philosophy is to revive the Indian traditional art and give it a modern expression. Furthermore, the brand combines art with functionality, creating products that are not only beautiful but also practical.
The brand uses locally sourced materials, which adds to the authenticity of its products. In its product line, one can find textiles, furniture, lighting, and home accessories.
Contribution to Indian Contemporary Design
Jhumar Design has played a vital role in contributing to the Indian contemporary design scene. The brand has revived traditional Indian art and craft, making it relevant to the contemporary scene. Furthermore, the brand has put India on the global design map by exhibiting its works at various international exhibitions.
Jhumar Design has also inspired a new generation of designers to explore Indian traditional art in producing contemporary designs. Besides, the brand has helped to raise awareness of Indian culture by incorporating traditional motifs into its products, giving them a unique identity.
Conclusion
Jhumar Design is a testament to the power of contemporary design to maintain cultural identity. The brand has played a significant role in reviving traditional Indian art and craft, making it relevant to the contemporary design scene. Jhumar Design’s minimalist approach and use of vibrant colors and traditional Indian patterns have given its products a unique identity. This article has shown how the brand has contributed to Indian contemporary design by inspiring a new generation of designers to explore traditional Indian art in contemporary design.
In conclusion, Jhumar Design is an excellent example of a design company that has successfully fused culture with contemporary design. As India continues to influence global culture, Jhumar Design will undoubtedly play an essential role in shaping the country’s design scene.